Art direction and layout design

Projects where I have led the Art Direction and Layout Design

Examples of design assets produced for Smart Energy, including design system components such as buttons, dropdown and pagination. Desktop and mobile mockups of the Smart Energy website
Art direction

ECR Asia Pacific Conference

Brief: Visualise the IoT along the entire supply chain—from manufacturing to logistics to end consumer.

Brochures
Expo stand
Website
Social Media

Interconnected supply chain

A transparent, digitally-enabled, and cohesive supply chain. Each phase of the supply chain is interconnected visually in a organic, flexible structure — representative of the conference themes.

Context: The ECR Asia Pacific Conference and Exhibition brings all elite ECR practitioners in the consumer products manufacturing, distribution, wholesaling and retailing industries around the regions to share best practices of collaborative management in serving consumers better, faster and at less cost along the supply chain.

Accenture Trading Platform

Brief: Depict a ‘one-stop-shop’ for users trading platform needs. An acquisition has completed and our digital trading platform is now more powerful, with new features backed by new technology. Capture themes of expertise, experience, innovation and knowledge.

Website
Presentations
Email Comms
Brochures
Social Media

Singular powerful platform

The orb is representative of the powerful trading capabilities that have been formed from a new platform acquisition. The detailed visual depicts digital networks, market numbers to convey knowledge, innovation, digital capabilities, experience and power.

Breakthrough to new horizons

Stage one: Prior to acquisition: Grey area representing capabilities prior to acquisition.

Stage two: Merge and Impact: Impact area when the acquisition occurs, the beginning of the platform capability expansion.

Stage three: Expand and Grow: Expansion area communicating the platform growth using a wider, more detailed network of features and technology moving into new horizons.

Layout design

Other work

Design systems

Establishing a structured design function to power business growth
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Feedback mechanism

Design and implementation of a feedback mechanism to measure progress and impact
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Faceted search

Streamlining the search experience on nsw.gov.au
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Support strategy

Design and implementation of a streamlined help and support strategy
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CMS Dashboard design

Creating value for users by increasing visibility and reducing task friction
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Art direction and Layout design

Various examples of brand work, art direction and general layout and design
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